Operating out of New York, Shanghai, and everywhere, STUDIO LI builds enchanting, immersive brand universes that shape the world around us.

We work hand in hand with clients to develop powerful brand strategies and thoughtful architecture, copy, and narratives that truly resonate with consumers. We christen brands, spin verbal webs into existence, and construct novel categories from scratch.

Leading with a culture-first ethos, STUDIO LI melds the visual and the verbal to help clients unlock new value, amass sustained brand equity, and establish uncommon differentiation in the market.